After noticing that hair only retains the fragrance from shampoo for only a short period of time, company founder Elizabeth Pyshnov wanted a way to keep that shower-fresh scent all day. It took a year and a half and over 200 formulations, but the result was a non-weighing alcohol-free and silicone-free fragrance. Recently, Pure & Petal Fragrances have been made available for retail sale in Canadian outlets. Previously only available online, Pure & Petal has expanded sales of its innovative alcohol-free, silicone-free hair fragrances to stores across the country so Canadians can purchase the fragrances locally.
